Communication management is the planning, execution, and monitoring of communication strategies. Therefore, it aims to ensure that the right information is available to the people who need it at the time they need it, through the most appropriate channel, so that the information arrives with as little noise as possible.
Projects have different communication needs, depending on the complexity, the number of people involved, the culture, the political moment of the organization, and the type of project. For example, the communication strategies used in the branding project of a supermarket are not the same as those used in the construction project of a nuclear power plant. After all, the number of people impacted is smaller in one than in the other, as are the consequences of these impacts. Also, the people involved in the project are completely different.
Communication goes beyond all areas of a company, connecting them. When this does not happen, the company is exposed to failures and risks that can delay deliveries, affect the budget, and decrease the quality of the results. In this sense, communication management serves precisely to promote alignment among stakeholders, avoiding loose ends in the company.
Communication management increases the chances of the message sent by the sender reaching the receiver with as little noise as possible, enabling more accurate decoding of the message and avoiding ambiguities in communication. It is important to talk about decoding because the receipt of a message does not mean that it has been understood.
How many times have you left a meeting feeling that you didn't understand anything? Or, in case you were the conductor of the meeting, have you had the impression that each person understood in a different way what you were trying to say?
So, have you got a basic understanding of how to manage communication in your company?
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